Israel has been slow moving into the online shopping habit. There are many reasons for that, price being a major factor.
So in order to encourage more online shopping, Google Israel (I think) has organized a major online shopping sale event with many Israeli retailers participating.
It's a 48 hr event that started at midnight.
So, if you had something you were looking to buy, today and tomorrow it may be worth checking online at www.shoppingil.co.il.
You never know, this could save you that trip running around from store to store in the Eizor Taasiyah (town's industrial area), and you KNOW you'd be happy to avoid that trip!