Breakfast Cereal

Ynet compared the price of cereal across 3 supermarket chains - Rami Levy, Mega, and Shufersal

מחירי דגני בוקר

	יצרן	מחיר ברמי לוי	מחיר במגה	מחיר בשופרסל	הפרש בין המחיר הגבוה לנמוך
קלוגס פרוסטיס 750 גרם	קלוגס	23.75	24.49	12.5	96%
פיטנס דגני בוקר אגוזי לוז 375 גרם	פיטנס	20.6	21.89	12.5	75%
ספיישל K פירות אדומים דגני בוקר 300 גרם	קלוגס	22	17.99	26.79	49%
דגני בוקר סיני מיניס	נסטלה	20.6	27.99	26.99	36%
קלוגס אול בראן פלקס 500 גרם	קלוגס	23.49	31.49	29.29	34%
האני נאט צ'יריוס 615 גרם	נסטלה	20.6	26.99	25.99	31%
דגנים כריות 750 גרם	תלמה	24.8	31.99	26.49	29%
צ'יריוז דגני שיבולת שועל	נסטלה	17.9	22.99	20.79	28%
קראנץ' דגני בוקר לילדים 500 גרם	נסטלה	19.4	19.99	24.79	28%
דגני ילדים קראנץ' רולס 450 גרם	נסטלה	19.4	19.99	24.79	28%
קורנפלקס 750 גרם	תלמה	16.49	19.99	17.9	21%
קלוגס קורנפלקס 750 גרם	קלוגס	18.49	21.99	19.39	19%
כריות מצופות במילוי נוגט 700 גרם	תלמה	25.3	29.49	29.99	19%
פיטנס דגני בוקר שקדים ודבש 625 גרם	פיטנס	24.3	25.9	26.89	11%
פיטנס דגני בוקר 625 גרם	קלוגס	24.3	25.9	26.89	11%

 
 To be honest, I really don't buy any of these cereals. What this price comparison told me is: Cereal is completely overpriced. People, let's all find a way to enjoy breakfast without buying these amazingly overpriced cereals! Not only do you get less-than-stellar brands, like Kellogs (I'm thinking about their reputation for using GMOs, too much sugar, preservatives, fillers, etc), but you get to pay more per box than I EVER used to pay for healthy, organic cereals!

Let's boycott cereal. For a whole month. I know, those mornings are tough enough. But here are some suggestions: Bake up a huge batch of muffins, enough for a week, and freeze whatever you won't use in the next 24 hrs. Take out muffins for breakfast before you go to sleep at night. Or make oatmeal. You can make oatmeal in your crock pot, and it WILL taste good (2 cups rolled oats + 4.5 - 5 c. water, try it. you can even add dried fruit or some coconut or almond milk to make it a bit different)! It will even keep your kids feeling full for longer than that bowl of cereal ever did. Or serve toast. Or fruit and a hardboiled egg. ANYTHING goes, just not cereal!

Can you tell I am getting fed up with the way we are being constantly overcharged?

Are you in?

Shopping for Deals

I'm a big fan of price comparisons and price "books". If you've never heard of a price book, the idea is you keep a notebook in which you list the grocery (and other) items you frequently buy, and keep a record of the lowest price you can find it for, and in which store. This requires a few days of investment time, running around comparison shopping, and I found it worked better for me in the States than here, since prices seemed to be more stable there. I have not yet figured out if there are cyclical sales here like there are there - like knowing which month you can get the best prices on frozen foods, or baking supplies, etc.

So, I plan to get back to keeping a price book - after we are settled into our new home. I know that I like to pick a store that has the best sales for me in a particular week and shop there. So, that means I usually hit enough stores over the course of 2 months that I can buy grocery staples at the "best" price. For instance, I found that the yogurt I've been buying (and I plan to stop, and begin making our own) is priced lower at kimat chinam than any other store in town. So, I buy it there, and only there (unless someone advertises a sale at a lower price, but I've never seen that).


Today, I needed to pick up milk, so I stopped at Mega and got milk, and a watermelon for only 1 NIS/kilo. I chose mega since they've been advertising that they are selling price-regulated items for 10% lower than the regulated price. I'm pretty sure that a couple of other stores are also matching that price, but since I was right near Mega anyway, I saved the gas...

Let me know how you shop for deals, and maximize your grocery budget! The more information we share, the more we can all save!