Unilever, a major player in the Israeli food marketplace, has been lowering prices per package of certain food items...
Unilever owns many brands: Telma, Strauss, Beigel Beigel, Hellmann's, Blue-Band, Knorr, Lipton, Axe, Vaseline, Dove, Pinuk, Roxana, and many more.
They SEEM to be lowering prices.
But really, they are raising them, by changing the weight of the package and lowering the price a bit. But overall, per gram/kilogram, the price has INCREASED.
Show Unilever you are not willing to put up with their price gouging and stop buying their products! I highly recommend home-cooking and store labels as a good alternative. I will be trying harder NOT to buy Unilever products. Will you join me?